"If you don’t ask,
you don’t know"
A simple phrase spoken by my grandfather when queried about why he asks so many questions - also the key sentiment underpinning the ethos of Sullivan Dean.
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We are the human stories driving business decisions.
Sullivan Family Collection, Ambrose Sullivan, ‘Crofton Station’, Queensland, 1949
Sullivan Family Collection, Ambrose Sullivan, ‘Crofton Station’, Queensland, 1949
PURPOSE
We uncover human stories with empathy, respect and integrity to effectively guide business decisions for our clients.
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Qualitative research allows us to explore the underlying needs, values and beliefs that drive human behaviour.
In a world of AI and big data, we believe that it is ever important to truly understand the lives and realities of people as individuals.
SERVICES
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We are a full-service qualitative and strategy agency, with the flexibility to provide end-to-end or modular services, under our brand or as a white label partner.
Our services include:
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Focus groups
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Indepth interviews
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Ethnographies
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Accompanied Shopalongs
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Online communities
We also create bespoke methods to best suit the research question.
We are headquartered in Sydney, with the flexibility to travel wherever the research takes us.
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CLIENTS
Since Sullivan Dean’s inception in 2017 we have been honoured to work with great clients and agencies, delivering tailored qualitative research that drives clear outcomes and lasting impact.
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Courtney Sullivan is the Founding Director of Sullivan Dean.​
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Before launching Sullivan Dean, Courtney spent 15 years with Nielsen, a leading global research agency, where she progressed from Brisbane to New York to establish the qualitative practice across North America. She later returned to Sydney to lead the Qualitative, Neuroscience, and Shopper divisions for Australia.
In 2017, Courtney founded Sullivan Dean, a boutique research agency dedicated to uncovering human stories that inspire insight-led business strategy.
She holds a Bachelor of Business (Marketing) and a Bachelor of Arts (Public Relations and Communications) from the University of Southern Queensland, Toowoomba, as well as an MBA from Bond University, Gold Coast.